GumGum Product Design

2018

I led the product design for GumGum’s internal data-heavy dashboard applications, focusing on UX/UI that supported complex ad tech workflows. My process combined low-fidelity wireframes for early validation with high-fidelity coded prototypes built directly in the design system. These prototypes transitioned seamlessly into production code, reducing friction between design and engineering. The result was a suite of internal tools that improved data visualization, streamlined campaign management, and increased efficiency across the organization.

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